There was a great shift in 1971 when Coke had the coolest commercial "ever" (at the time) and made Coke a more common drink for everyone. It almost seemed patriotic and worldly to drink it. That is about the time when soda became available at high school and if I remember right, that is when I used my lunch money on a Coke and candy bar. Just sayin', that did not serve me very well. Being young I did not think about the repercussions of a diet of sugar. I suppose had it not been available, I would have eaten the meat and vegetables (spaghetti on Thursdays) and drank the milk. Milk was the only drink of choice. Regardless, society shifted the attitude and allowed soda companies to fund schools to carry their products.
Here we are, 40 years later, backing up the train on this deeply imbedded - socially acceptable habit of drinking sodas & sugar filled fruit drinks, by most Americans. It has become a water and milk substitute. The demonization of soda consumption has followed the national debate about childhood & adult obesity. Sodas & junk foods in the vending machines have been removed from most schools and we are all looking at this cola addiction as something of a problem. Oh, where are our grandparents who would have never allowed that to be at a dinner table!
This reflection about the surge of sodas in my own life is just an observation. Not for political debate or standing on one side of the fence or the other about who drinks what.
I want to commend The Coca Cola Company for running a fantastic new advertisement. We know they want to make money, that is their job. The recent ad gave me a new perspective on how I feel about the whole thing. I love clarity and it reaffirmed the idea that it is the responsibility of parents to guide their children on the right path of good health. The kids don't drive or have money, they will go where we take them. . .this applies to more than just food & drink choices.
Please view this advertisement, apply it as it is simply presented. I love it & hope you do too. It is not as romantic as the 1971 ad, but it makes me appreciate The Coca Cola Company, which is following the demands of their customers. Links are included for your personal enjoyment.
1971 advertisement -- http://www.youtube.com/watch?v=1VM2eLhvsSM
2013 advertisement -- http://www.youtube.com/watch?v=zybnaPqzJ6s